Social Strategy

Name: Social Strategy
Brand: Princeton University Press
SKU: 9780691169262
Price: 516 CZK
Availability: InStock

Autor: Mikolaj Jan Piskorski

Jazyk:

Vazba: Brožovaná

Vydavatel: Princeton University Press

Dostupnost: Skladem u dodavatele

Odesíláme za 14-21 dnů

516 Kč

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter,...

Informace o knize

Autor

Mikolaj Jan Piskorski

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2016

Stránek

288

EAN

9780691169262

ISBN

9780691169262

Enbook ID

02794353

Vydavatel

Princeton University Press

Hmotnost

450

Rozměry

235 x 156 x 24

Kompletní popis

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Piskorski, one of the worlds leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies.

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