Kniha Sonic Branding Daniel Jackson

Sonic Branding

An Essential Guide to the Art and Science of Sonic Branding

Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Palgrave USA
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 13-18 dnů
1 995
Brands have become very important as sources of value and as a means to build value and sustain mark...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2003
Stránek
179
EAN
9781403905192
ISBN
1403905193
Enbook ID
04775482
Vydavatel
Hmotnost
458
Rozměry
166 x 242 x 8

Kompletní popis

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

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