Glossarium Artis (Dictionary of Art - a Specialized and Systematic Dictionary)

Name: Glossarium Artis (Dictionary of Art - a Specialized and Systematic Dictionary)
Brand: Walter de Gruyter & Co
SKU: 9783598104602
Price: 4414 CZK
Availability: InStock

Autor: Rudolf Huber, Renate Rieth

Jazyk:

Vazba: Pevná

Vydavatel: Walter de Gruyter & Co

Dostupnost: Skladem u dodavatele

Odesíláme za 10-13 dnů

4 414 Kč

Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Handel und Distribution, Note: 1,0, Hochschule...

Informace o knize

Autor

Rudolf Huber, Renate Rieth

Jazyk

Němčina

Vazba

Kniha - Pevná

Stránek

408

EAN

9783598104602

ISBN

359810460X

Enbook ID

09298722

Vydavatel

Walter de Gruyter & Co

Hmotnost

912

Rozměry

210 x 20 x 279

Kompletní popis

Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Handel und Distribution, Note: 1,0, Hochschule Reutlingen, Sprache: Deutsch, Abstract: Presently, private brands attract as much attention as only a few managerial practices have experienced before. Where once branded products led the way, today private label share is growing. Since today's industry is affected by pricing, advertising, merchandising and product selection, private brands revolutionized the market, imposed fundamental changes in the retail sector and gained important market share. Especially during the economic recession people had to find ways to most effectively overcome this period of financial hardship. Consumers are more open to new ideas to an extent that one ever dared to imagine.§§Whilst higher margins and the creation of points-of-differentiation are the most favorable drivers that led the way for a retailer's private brand creation, oftentimes the success of these brands is questionable. The introduction of private labels requires a well-conceived concept and strategy which oftentimes fails to appear. Notwithstanding, the importance of private brands continues in taking on greater significance.§§Professional management can be identified in cases of successful implementation of such brands as well as the additional drivers of own sourcing and the ability to quickly adapt and realize customers' needs and desires.§§It is time to conduct a detailed investigation of these aforementioned assumptions in order to conclude with a declaration of the role of private brands in assortments. In this connection, the present research paper concentrates on the fashion sector, sets its focal point on the warehouse, which is defined as a large retail store organized into various departments of merchandise and not allowing for discount formats and e-commerce.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Glossarium Artis (Dictionary of Art - a Specialized and Systematic Dictionary)

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také