Stealth Communications - The Spectacular Rise of Public Relations

Autor: Sue Curry Jansen

Jazyk:

Vazba: Pevná

Vydavatel: Polity Press

Dostupnost: Skladem u dodavatele v malém množství

Odesíláme za 11-15 dnů

1 537 Kč

Public relations is, by design, the least visible of the persuasive industries. It operates behind t...

Informace o knize

Autor

Sue Curry Jansen

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2016

Stránek

208

EAN

9780745664811

ISBN

9780745664811

Enbook ID

13483554

Vydavatel

Polity Press

Hmotnost

512

Rozměry

158 x 238 x 25

Kompletní popis

Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.

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Stealth Communications - The Spectacular Rise of Public Relations

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