Stop Segmenting Humans, Start Segmenting Moments!
Why Customer Segmentation Might Soon Be Seen as an Outdated Marketing Practice in a Digital World
Autor:
Nils-C. Huber, David Scheffer
Dostupnost:
U nakladatele na objednávku
Odesíláme za 17-27 dnů
423
Kč
If you still believe that stereotype assumptions of customer segmentation help in a digitized world...