Kniha Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) Arch G. Woodside

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 10-18 dnů
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Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applicati...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2016
Stránek
392
EAN
9781785602177
ISBN
1785602179
Enbook ID
09335835
Hmotnost
722
Rozměry
236 x 162 x 35

Kompletní popis

Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.

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