Strategic Analysis

Name: Strategic Analysis
Brand: Business Expert Press
SKU: 9781606491751
Price: 380 CZK
Availability: InStock

Autor: Warner

Jazyk:

Vazba: Brožovaná

Vydavatel: Business Expert Press

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

380 Kč

Strategy and strategic planning at the firm level often gets a bad reputation because managers aren...

Informace o knize

Autor

Warner

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2011

Stránek

168

EAN

9781606491751

ISBN

160649175X

Enbook ID

01220048

Vydavatel

Business Expert Press

Hmotnost

259

Rozměry

154 x 231 x 9

Kompletní popis

Strategy and strategic planning at the firm level often gets a bad reputation because managers aren t trained in it and the tools are unfamiliar, infrequently used and often poorly applied. The outcomes of these efforts can therefore be incomplete, biased, and far too subjective and the results disappointing. One purpose of this book is to overcome this problem of familiarity by developing a systematic approach to conducting a strategic analysis. From assessing the general industry environment to analyzing industry forces and firm resources, well known models are introduced and explained.

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Strategic Analysis

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