Kniha Strategic Analysis Warner

Strategic Analysis

Autor: Warner
Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
380
Strategy and strategic planning at the firm level often gets a bad reputation because managers aren...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2011
Stránek
168
EAN
9781606491751
ISBN
160649175X
Enbook ID
01220048
Hmotnost
259
Rozměry
154 x 231 x 9

Kompletní popis

Strategy and strategic planning at the firm level often gets a bad reputation because managers aren t trained in it and the tools are unfamiliar, infrequently used and often poorly applied. The outcomes of these efforts can therefore be incomplete, biased, and far too subjective and the results disappointing. One purpose of this book is to overcome this problem of familiarity by developing a systematic approach to conducting a strategic analysis. From assessing the general industry environment to analyzing industry forces and firm resources, well known models are introduced and explained.

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