Strategic Customer Management

Name: Strategic Customer Management
Brand: Cambridge University Press
SKU: 9781107649224
Price: 1488 CZK
Availability: InStock

Autor: Adrian Payne

Jazyk:

Vazba: Brožovaná

Vydavatel: Cambridge University Press

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

1 488 Kč

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide...

Informace o knize

Autor

Adrian Payne

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2013

Stránek

542

EAN

9781107649224

ISBN

1107649226

Enbook ID

01261062

Vydavatel

Cambridge University Press

Hmotnost

1170

Rozměry

189 x 246 x 25

Kompletní popis

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Strategic Customer Management

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také