Strategic Management

Name: Strategic Management
Brand: SAGE Publications Inc
SKU: 9781452234984
Price: 3144 CZK
Availability: InStock

Autor: Lucinda Becker

Jazyk:

Vazba: Brožovaná

Vydavatel: SAGE Publications Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-20 dnů

3 144 Kč

Balancing theory with practice, this fully updated fourth edition of John A. Parnell's acclaimed tex...

Informace o knize

Autor

Lucinda Becker

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2013

Stránek

664

EAN

9781452234984

ISBN

1452234981

Enbook ID

01247114

Vydavatel

SAGE Publications Inc

Hmotnost

1508

Rozměry

216 x 279 x 33

Kompletní popis

Balancing theory with practice, this fully updated fourth edition of John A. Parnell's acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses.

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