Více než 4 miliony titulů v angličtině i dalších jazycích! Objevte svůj nový příběh ještě dnes!

Strategic Management

Name: Strategic Management
Brand: Springer, Berlin
SKU: 9783031556685
Price: 2932 CZK
Availability: InStock

Fundamental Concepts for Decision Making and Strategy Execution

Autor: Arão Sapiro

Jazyk:

Vazba: Pevná

Vydavatel: Springer, Berlin

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

2 932 Kč

This book provides students with the fundamental concepts and stages of strategic management and pla...

Informace o knize

Autor

Arão Sapiro

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2024

Stránek

330

EAN

9783031556685

Enbook ID

44798857

Vydavatel

Springer, Berlin

Hmotnost

783

Rozměry

155 x 235

Kompletní popis

This book provides students with the fundamental concepts and stages of strategic management and planning in organizations with essential tools to make decisions in order to remain competitive in the business world of today. It offers an introduction to the key topics and themes of organizational and competitive strategies and provides a panoramic view of the changing corporate environment. The author draws on insights from various typical functional courses, such as marketing, finance, and accounting, to help students understand how top executives and managers make the strategic decisions that drive successful businesses. Students learn how to conduct a case analysis, measure organizational performance, and conduct external and internal analyses. The book features learning objectives, glossaries, and real cases related to the content of each chapter. The book also features discussions on the execution and evaluation of organizational performance; environment, social, and governance (ESG); and decision and risk analysis. This book is useful for upper undergraduate and graduate level courses in strategic planning and management, business administration, decision making, and business strategy.