Strategic Planning for Public Relations

Name: Strategic Planning for Public Relations
Brand: Peter Lang Publishing Inc
SKU: 9781433120923
Price: 3279 CZK
Availability: InStock

Autor: Tricia Hansen-Horn, Adam E. Horn

Jazyk:

Vazba: Pevná

Vydavatel: Peter Lang Publishing Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

3 279 Kč

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of...

Informace o knize

Autor

Tricia Hansen-Horn, Adam E. Horn

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2014

Stránek

254

EAN

9781433120923

ISBN

9781433120923

Enbook ID

10028218

Vydavatel

Peter Lang Publishing Inc

Hmotnost

504

Rozměry

232 x 158 x 21

Kompletní popis

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.

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