Kniha Strategy and Performance Abby Ghobadian

Strategy and Performance

Achieving Competitive Advantage in the Global Marketplace

Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Palgrave USA
Dostupnost: Skladem u dodavatele
Odesíláme za 10-13 dnů
2 365
Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and chan...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2003
Stránek
316
EAN
9781403916181
ISBN
1403916187
Enbook ID
04775714
Vydavatel
Hmotnost
522
Rozměry
127 x 203 x 22

Kompletní popis

Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.

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