Strategy and Performance

Name: Strategy and Performance
Brand: Palgrave Macmillan
SKU: 9781349512652
Price: 2365 CZK
Availability: InStock

Achieving Competitive Advantage in the Global Marketplace

Autor: A. Ghobadian, N. O'Regan, D. Gallear

Jazyk:

Vazba: Brožovaná

Vydavatel: Palgrave Macmillan

Dostupnost: Skladem u dodavatele

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Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and chan...

Informace o knize

Autor

A. Ghobadian, N. O'Regan, D. Gallear

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2003

Stránek

316

EAN

9781349512652

ISBN

1349512656

Enbook ID

13808692

Vydavatel

Palgrave Macmillan

Hmotnost

454

Rozměry

127 x 203 x 19

Kompletní popis

Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.

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Strategy and Performance

Achieving Competitive Advantage in the Global Marketplace

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také