Kniha Structured Creativity Tim Sauber

Structured Creativity

Formulating an Innovation Strategy

Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Palgrave USA
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 13-18 dnů
2 567
Innovation is crucial for competitive advantage and long-term success. Based on both theory and prac...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2005
Stránek
227
EAN
9781403991508
ISBN
1403991502
Enbook ID
04777711
Vydavatel
Hmotnost
422
Rozměry
138 x 223 x 18

Kompletní popis

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

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