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Kniha Structured Innovation Rupert A. Brandmeier

Structured Innovation

Levers to Successful Innovation Beyond Benchmarking

Autor: Rupert A. Brandmeier, Florian Rupp
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Springer, Berlin
Dostupnost: Skladem u dodavatele
Odesíláme za 10-13 dnů
2 012 Kč
This book offers a comprehensive exploration of innovation management and its applications in variou...

Informace o knize

Autor
Rupert A. Brandmeier, Florian Rupp
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2024
Stránek
190
EAN
9783031761041
Enbook ID
46583156
Vydavatel
Springer, Berlin
Hmotnost
455
Rozměry
155 x 235

Kompletní popis

This book offers a comprehensive exploration of innovation management and its applications in various business contexts, providing an overview and comparison of the most promising approaches. It covers key topics such as the innovation management process, change management in SMEs, and competitive intelligence. The book discusses benchmarking techniques and network innovation models, addressing how to harness both individual and organizational innovation potential. It also explores fostering motivation and creativity, developing an innovative culture, managing change, and leveraging benchmarking partnerships. Additionally, it includes discussions on network management, open innovation, outsourcing innovation functions, and acquiring market knowledge through consultancy services. Designed for business schools and industry professionals, this resource combines theoretical frameworks with practical case studies, making it an essential guide for implementing effective innovation strategies.

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