Kniha Summary E-Commerce Laura Herrmann

Summary E-Commerce

Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Grin Publishing
Dostupnost: Skladem u dodavatele
Odesíláme za 5-8 dnů
202
Exam Revision from the year 2012 in the subject Business economics - Trade and Distribution, Stralsu...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2014
Stránek
24
EAN
9783656710370
ISBN
3656710376
Enbook ID
08014157
Vydavatel
Hmotnost
59
Rozměry
178 x 254 x 2

Kompletní popis

Exam Revision from the year 2012 in the subject Business economics - Trade and Distribution, Stralsund University of Applied Sciences, language: English, abstract: This exam preparations summarizes all the important knowledge necessary to pass an E-Commerce exam:§History of the Internet (when? Why? Background? Political background?);§Difference between www and Internet / Who invented www;§Typical services of www;§Technical background (what inventions, how many listeners);§New Economy;§Some Definitions;§B2C/B2B/C2B/C2C;§What is Intranet / Extranet?;§Information Society;§Five key drivers;§Moore s law;§Web 2.0;§Comparing services of Web 1.0 and Web 2.0;§Push & Pull Communication;§1-2 mega trends;§Attributes of value added;§Revenue sources;§Social media (criteria);§Small world (what is the idea? Where used?);§Storytelling;§Viral Marketing (+ examples);§Marketing in eCommerce.

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