SUSTAINABLE FUTURE?

Name: SUSTAINABLE FUTURE?
Brand: VDM Verlag Dr. Müller
SKU: 9783639078978
Price: 1618 CZK
Availability: InStock

Environmental Impacts on Market Strategies of the European Automotive Industry

Autor: Thomas S. Rölfs

Jazyk:

Vazba: Brožovaná

Vydavatel: VDM Verlag Dr. Müller

Dostupnost: U nakladatele na objednávku

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This book describes the intents of environmental§impacts on market strategies of the European§automo...

Informace o knize

Autor

Thomas S. Rölfs

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2008

Stránek

168

EAN

9783639078978

Enbook ID

06817124

Vydavatel

VDM Verlag Dr. Müller

Hmotnost

240

Rozměry

150 x 220 x 9

Kompletní popis

This book describes the intents of environmental§impacts on market strategies of the European§automotive industry. Against the background of the§literature in deep specialities of growth and§competition strategies are pointed out. This is the§basis to discuss environmental impacts which might§bear exciting challenges for market strategies. The§macro and micro environment of the European§automotive industry is described and analysed by§using the PEST-analysis and Michael Porter s model of FIVE-FORCES affecting an industry. After having§looked at the historical developments, the author§describes environmental impacts which results in§corporate rethinking, creating green products and a§green marketing challenge. The strategic relevance is§discussed on the background of growth and competition§strategies. The conservation of the environment as a§public good is worked out. Especial the§responsibility of the peoples of the world, the§necessity of a consumer rethinking, and the§rethinking of consumption patterns are major assigned§duties of our generation. It is always the right§time to start an alteration but better do it today§than tomorrow!

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SUSTAINABLE FUTURE?

Environmental Impacts on Market Strategies of the European Automotive Industry

Informace o knize

Kompletní popis

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