Switch

Name: Switch
Brand: Cornerstone
SKU: 9781847940322
Price: 276 CZK
Availability: InStock

Autor: Chip Heath

Jazyk:

Vazba: Brožovaná

Vydavatel: Cornerstone

Dostupnost: Skladem u dodavatele

Odesíláme za 3-6 dnů

276 Kč

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up...

Informace o knize

Autor

Chip Heath

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2011

Stránek

320

EAN

9781847940322

ISBN

1847940323

Enbook ID

04355364

Vydavatel

Cornerstone

Hmotnost

226

Rozměry

131 x 198 x 21

Kompletní popis

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

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Kompletní popis

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