Kniha Taking Down Goliath K. Ryan

Taking Down Goliath

Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

Autor: K. Ryan, R. Graham
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Palgrave Macmillan
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
429
Advances in software, auction-based media, analytics, and big data have made it possible for the ave...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2014
Stránek
238
EAN
9781349495580
ISBN
1349495581
Enbook ID
12500022
Vydavatel
Hmotnost
398
Rozměry
244 x 158 x 20

Kompletní popis

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

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