Targeting Using Augmented Data in Database Marketing

Name: Targeting Using Augmented Data in Database Marketing
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783658145767
Price: 1147 CZK
Availability: InStock

Decision Factors for Evaluating External Sources

Autor: Bettina Hüttenrauch

Jazyk:

Vazba: Brožovaná

Vydavatel: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnost: Skladem u dodavatele

Odesíláme za 8-11 dnů

1 147 Kč

This study delivers insights on which external sources - e.g. website click behavior, surveys, or so...

Informace o knize

Autor

Bettina Hüttenrauch

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2016

Stránek

343

EAN

9783658145767

ISBN

3658145765

Enbook ID

12628125

Vydavatel

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnost

4746

Rozměry

148 x 210 x 22

Kompletní popis

This study delivers insights on which external sources - e.g. website click behavior, surveys, or social media data - can and cannot be used for data augmentation. A case study is performed to test the suitability of different sources in order to create a generalized practical guide for data augmentation in marketing. Data augmentation is a beneficial tool for companies to use external data, if the internal data basis for targeting is not sufficient to reach the customers with the highest propensity. This study shows that augmenting data from feasible sources leads to significant conversion lifts.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Targeting Using Augmented Data in Database Marketing

Decision Factors for Evaluating External Sources

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také