Technology and Consumption

Name: Technology and Consumption
Brand: Springer-Verlag New York Inc.
SKU: 9781461421573
Price: 2286 CZK
Availability: InStock

Understanding Consumer Choices and Behaviors

Autor: Ruby Roy Dholakia

Jazyk:

Vazba: Pevná

Vydavatel: Springer-Verlag New York Inc.

Dostupnost: Skladem u dodavatele

Odesíláme za 10-13 dnů

2 286 Kč

Technology and Household Consumption is a comprehensive text that provides insights into technology...

Informace o knize

Autor

Ruby Roy Dholakia

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2012

Stránek

214

EAN

9781461421573

ISBN

1461421578

Enbook ID

01427162

Vydavatel

Springer-Verlag New York Inc.

Hmotnost

512

Rozměry

155 x 235 x 18

Kompletní popis

Technology and Household Consumption is a comprehensive text that provides insights into technology s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. §In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed. Data on ownership and expenditures is detailed in describing the penetration of technology in the household and changes over time. In the examination of demographics and social changes, an emphasis is placed on women and children. As it is important to understand the entry paths and factors that influence them, the book also introduces a research framework to understanding the adoption and utilization of household technologies. In the second section, the book examines specific household technologies and consumption experiences including shopping choices and behaviors, entertainment outlets and availability, communications technologies, and working at home. The book concludes with a section on the relationships between marketers and consumers.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Technology and Consumption

Understanding Consumer Choices and Behaviors

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Affirmation Crisis

The Thousand and One Nights: Commonly Called, in England, the Arabian Nights' Entertainments: A New Translation From the Arabic, With Copious Notes

Ultrasonic Misting Volcano

A Series Of Revival Sermons (1846)

Want You Dead

AIDS and Masculinity in the African City

Pleasurable Poems, Plays, Songs & Skits: Healing for your Soul

Principles of Physics

Operation of Faith in Ministry

Foreign Direct Investment and Its Contributions to Economic Growth and Poverty Reduction in Vietnam (1986-2001)

Adventures of Clarissa and Gregory

Zákaznicí kteří koupili tuto knihu koupili také

Herodoti Historiarum Liber Quintus: Scholarum In Usum (1887)

L''humanisme Une thique de la R volte

Angielski. Konwersacje dla średnio zaawansowanych. Poziom B1-B2

sviluppo transpersonale

Los españoles y los euskaldunes

Un jour comme les autres

Le cahier de Constance - Séyès, 96p, A5 - Bottes de pluie

La Maestrina Degli Operai

Les Francais de Nos Jours

Epistulae morales ad Lucilium / Briefe an Lucilius über Ethik

Nożyczki ekologiczne Essentials green 17 cm