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Technology Management: Developing and Implementing Effective Licensing Programs

Name: Technology Management: Developing and Implementing Effective Licensing Programs
Brand: John Wiley & Sons Inc
SKU: 9780471200185
Price: 2703 CZK
Availability: InStock

Autor: Robert C. Megantz

Jazyk:

Vazba: Pevná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

2 703 Kč

A step-by-step guide to licensing technology-based intellectual property assets For many modern, hi...

Informace o knize

Autor

Robert C. Megantz

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2002

Stránek

288

EAN

9780471200185

ISBN

0471200182

Enbook ID

04888501

Vydavatel

John Wiley & Sons Inc

Hmotnost

604

Rozměry

168 x 239 x 22

Kompletní popis

A step-by-step guide to licensing technology-based intellectual property assets For many modern, high-technology companies, licensing their technology-based intellectual property assets is the best way to fully exploit them. Firms that are unable to utilize their proprietary technology assets can license them to other companies more capable of doing so. This book serves as an informed and comprehensive guide to developing a technology licensing program and the legal hurdles, operational needs, and strategies involved. Suitable for companies seeking to implement or redesign a technology licensing program, as well as individual inventors who want to protect and profit from their proprietary technology, Technology Management covers all the bases. Learn to: Develop a licensing strategy Conduct proper valuations of intellectual property Gather and utilize market research Market your technology Negotiate and draft licensing agreements Utilize these handy resources: Glossary of important terminology Case studies and sample documents Lists of organizations, publications, trade shows, and other helpful sources of information

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Technology Management: Developing and Implementing Effective Licensing Programs

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