Kniha Television Brandcasting Jennifer Gillan

Television Brandcasting

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
5 272
Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2014
Stránek
294
EAN
9780415841214
ISBN
9780415841214
Enbook ID
06726799
Hmotnost
544
Rozměry
152 x 229 x 23

Kompletní popis

Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messagi

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