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Kniha Tender Management Optimization for an Increased Sales Effectiveness Marcel Gessler

Tender Management Optimization for an Increased Sales Effectiveness

Utilization of Business Process Management for an Optimized Tender Management Approach in the Medical Technology Industry

Autor: Marcel Gessler
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: VDM Verlag
Dostupnost: U nakladatele na objednávku
Odesíláme za 17-27 dnů
1 174 Kč
Beginning with a sophisticated analysis covering the medical technology industry, its frameworks, ma...

Informace o knize

Autor
Marcel Gessler
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2011
Stránek
104
EAN
9783639318333
ISBN
3639318331
Enbook ID
06838671
Vydavatel
VDM Verlag
Hmotnost
172
Rozměry
152 x 229 x 6

Kompletní popis

Beginning with a sophisticated analysis covering the medical technology industry, its frameworks, market trends, and sales processes, this book shows how to increase sales effectiveness through business process optimization. As a practical example, a project team from a hypothetical international company in the medical technology industry is considered, to examine the optimization of global tender management. Any organization is the sum of its business processes, so establishing a tender project creates a valuable opportunity to deeply evaluate sales processes and process deficiencies in specific tender management workflows. The most serious challenges are: understanding tender market as a complex and strategic business, the increasing expectations of contracting authorities in terms of quality and value added services, managing bid documents in response to Requests for Proposal (RFP), inadequate resources and overshooting deadlines, and the huge administrative effort involved in managing all relevant account-, tender-, contract-, marketing, and sales data. To face those challenges, this book describes the development and implementation of a Tender Management System.

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