Anonymous Elect

Name: Anonymous Elect
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783540290292
Price: 1310 CZK
Availability: InStock

Market Research Through Online Access Panels

Autor: Andrei Postoaca

Jazyk:

Vazba: Pevná

Vydavatel: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnost: Skladem u dodavatele v malém množství

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The Anonymous Elect is the book that restores market research to its original condition and bestows...

Informace o knize

Autor

Andrei Postoaca

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2005

Stránek

157

EAN

9783540290292

ISBN

354029029X

Enbook ID

01561172

Vydavatel

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnost

426

Rozměry

155 x 235 x 22

Kompletní popis

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It addresses market researchers and sociologists, psychologists, linguists and specialists in communication and asks questions that span minds from both sides of the bridge: To what extent has the online medium increased the self-awareness of today s respondents to research studies? How aware are market researchers of their respondents increasing self-awareness? A memorable experiment in writing, Andrei Postoaca s exploration of online access panels is a book about being there, about interviewing and being interviewed, addressing and being addressed. By shifting the two voices that make up the surveying act, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric that gives it expression.

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Anonymous Elect

Market Research Through Online Access Panels

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také