Anonymous Elect

Name: Anonymous Elect
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642067068
Price: 1120 CZK
Availability: InStock

Market Research Through Online Access Panels

Autor: Andrei Postoaca

Jazyk:

Vazba: Brožovaná

Vydavatel: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnost: Skladem u dodavatele

Odesíláme za 8-11 dnů

1 120 Kč

The Anonymous Elect is the book that restores market research to its original condition and bestows...

Informace o knize

Autor

Andrei Postoaca

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2010

Stránek

157

EAN

9783642067068

ISBN

3642067069

Enbook ID

01651923

Vydavatel

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnost

266

Rozměry

155 x 235 x 10

Kompletní popis

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today s respondents to research studies? A memorable experiment in writing, Andrei Postoaca s exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.

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Anonymous Elect

Market Research Through Online Access Panels

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také