Kniha The Content Pool Alan J Porter

The Content Pool

Leveraging Your Company's Largest Hidden Asset

Autor: Alan J Porter
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: XML Press
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
664
All companies, no matter what industry they are in, or what product or service they create, do four...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2012
Stránek
246
EAN
9781937434014
ISBN
193743401X
Enbook ID
12510132
Vydavatel
Hmotnost
290
Rozměry
140 x 216 x 13

Kompletní popis

All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all recognized as essential to the organization and are often reflected by VP or CXO level responsibility, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool makes the case for placing content creation, management and distribution on a par with other core strategic business activities.

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