The Creative Consumer:

Name: The Creative Consumer:
Brand: LAP Lambert Academic Publishing
SKU: 9783846546352
Price: 1339 CZK
Availability: InStock

Exploring consumer behavior from a creativity perspective

Autor: Marit Gundersen Engeset

Jazyk:

Vazba: Brožovaná

Vydavatel: LAP Lambert Academic Publishing

Dostupnost: Skladem u dodavatele

Odesíláme za 5-8 dnů

1 339 Kč

This research focuses on consumer creativity and uses frameworks from creativity theory to understan...

Informace o knize

Autor

Marit Gundersen Engeset

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2011

Stránek

176

EAN

9783846546352

Enbook ID

06949286

Vydavatel

LAP Lambert Academic Publishing

Hmotnost

280

Rozměry

150 x 220 x 11

Kompletní popis

This research focuses on consumer creativity and uses frameworks from creativity theory to understand consumer behavior. Because this is a relatively new field of inquiry, the work belongs mainly in the context of discovery. Therefore, the topic was approached in an open, exploratory manner. Instead of formal hypotheses, a set of propositions and models were developed and tested empirically in a field study. Four concepts relevant to the understanding of consumer behavior from a creativity perspective are advanced: (1) creative cognitive processing, or the degree to which consumers engage in creative processing during decision making; (2) creative product, or the degree to which a solution to a consumption problem is considered creative; (3) creative person factors, or different psychological facilitators of creativity (i.e., knowledge, motivation, innovativeness, and efficacy); and (4) solution evaluation, or the degree to which a consumer evaluates his or her solution to a consumption problem favourably. In line with previous literature, a conceptual model, as well as four propositions about these concepts and their relationships, was developed.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

The Creative Consumer:

Exploring consumer behavior from a creativity perspective

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také