Kniha Internet and the Customer-Supplier Relationship RONCHI

Internet and the Customer-Supplier Relationship

Autor: RONCHI
Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: 50 % šance
Prohledáme celý svět
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This title was first published in 2003. An exhaustive and synthetic framework for the use of Interne...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2019
Stránek
234
EAN
9781138714342
ISBN
1138714348
Enbook ID
22366103
Hmotnost
430

Kompletní popis

This title was first published in 2003. An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is one aspect of e-business that is still missing from existing literature. This book analyses the main management implications related to the adoption of the Internet in the supply chain and unifies different research studies and contributions in order to build such a framework. It is based on wide empirical evidence including four in-depth case studies in both Europe and the US, a cross-industry survey of more than 160 US companies and website research describing emerging Internet initiatives in B2B relationships. By creating a concrete link between theory and practice it should appeal to academics and practitioners alike.

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