Preference-Driven Lead User Method for New Product Development

Name: Preference-Driven Lead User Method for New Product Development
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783658172626
Price: 1147 CZK
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A Comprehensive Way to Stimulate Innovations with Internal and External Sources

Autor: Alexander Sänn

Jazyk:

Vazba: Brožovaná

Vydavatel: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnost: Skladem u dodavatele

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Alexander Sänn presents a functional method based on lead user method, preference measurement, and r...

Informace o knize

Autor

Alexander Sänn

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2017

Stránek

235

EAN

9783658172626

ISBN

3658172622

Enbook ID

15775898

Vydavatel

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnost

3401

Rozměry

148 x 210 x 12

Kompletní popis

Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers' acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.

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Preference-Driven Lead User Method for New Product Development

A Comprehensive Way to Stimulate Innovations with Internal and External Sources

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také