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Kniha Think Like Your Customer Bill Stinnett

Think Like Your Customer

Autor: Bill Stinnett
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: MCGRAW-HILL Professional
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
503 Kč
Offers marketing professionals a framework for understanding the inner workings of a business; knowi...

Informace o knize

Autor
Bill Stinnett
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2004
Stránek
288
EAN
9780071441889
ISBN
0071441883
Enbook ID
04010892
Vydavatel
MCGRAW-HILL Professional
Hmotnost
395
Rozměry
154 x 229 x 22

Kompletní popis

Offers marketing professionals a framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a strategy for influencing how and why the customer buys.

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