Kniha Tilt Niraj Dawar

Tilt

Autor: Niraj Dawar
Jazyk: Angličtina
Vazba: Pevná
Dostupnost: 50 % šance
Prohledáme celý svět
694
Most businesses are still looking for competitive advantage in the places it used to be rather than...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2013
Stránek
240
EAN
9781422187173
ISBN
1422187179
Enbook ID
01419946
Hmotnost
456
Rozměry
152 x 242 x 21

Kompletní popis

Most businesses are still looking for competitive advantage in the places it used to be rather than where it is to be found today - "downstream" in interactions with customers. Marketing professor Niraj Dawar explains this big shift, and how to leverage it.

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