Time for a Model Change

Name: Time for a Model Change
Brand: Cambridge University Press
SKU: 9780521837156
Price: 1549 CZK
Availability: InStock

Re-engineering the Global Automotive Industry

Autor: Graeme P. MaxtonJohn Wormald

Jazyk:

Vazba: Pevná

Vydavatel: Cambridge University Press

Dostupnost: Skladem u dodavatele

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The automotive industry ranks among the most significant business phenomena of the 20th century and...

Informace o knize

Autor

Graeme P. MaxtonJohn Wormald

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2004

Stránek

294

EAN

9780521837156

ISBN

0521837154

Enbook ID

02046181

Vydavatel

Cambridge University Press

Hmotnost

762

Rozměry

190 x 255 x 23

Kompletní popis

The automotive industry ranks among the most significant business phenomena of the 20th century and remains vitally important today, accounting for almost 11% of the GDP of North America, Europe and Japan and one in nine jobs. In economic and social terms alike, its products have had a fundamental impact on modern society - for better and worse. Yet the industry has found it hard to adjust to recent challenges and is no longer much valued by the capital markets. It is riven with internal contradictions that inhibit reform, and faces a stark choice between years of strife or radical change. This book is a wake-up call for those who work in the automotive business. It highlights the challenges and opportunities that exist for managers, legislators, financial institutions and potential industry entrants. Most of all, it gives us all cause to reflect on the value of our mobility, today and tomorrow.

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Time for a Model Change

Re-engineering the Global Automotive Industry

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