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Kniha Tourism Behaviour R. March

Tourism Behaviour

Travellers' Decisions and Actions

Autor: R. March, Arch G. Woodside
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: CABI Publishing
Dostupnost: 50 % šance
Prohledáme celý svět
3 985 Kč
How do individuals go about making trade-off's among work, leisure, travel, and personal maintenance...

Informace o knize

Autor
R. March, Arch G. Woodside
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2005
Stránek
228
EAN
9780851990217
ISBN
0851990215
Enbook ID
04738605
Vydavatel
CABI Publishing
Hmotnost
776
Rozměry
172 x 244 x 21

Kompletní popis

How do individuals go about making trade-off's among work, leisure, travel, and personal maintenance (e.g. sleeping) activities? What are the unconscious as well as conscious drivers of their behaviours? How well do their behaviours follow what they plan? These questions are fundamental in consumer behaviour. This book provides fresh insights in responding to these issues. This book examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. "Tourism Behaviour" considers plans and behaviours for tourist spending, length of stay, attractions, destinations, accommodation and activities, and investigates how marketing strategies affect consumer plans. This book provides new theory, empirical studies, and practical insights of significant interest to travel and leisure researchers, destination marketing managers, and advanced students in tourism and consumer behaviour.

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