Trademark Valuation, Second Edition - A Tool for Brand Management

Name: Trademark Valuation, Second Edition - A Tool for Brand Management
Brand: John Wiley & Sons Inc
SKU: 9781118245262
Price: 1737 CZK
Availability: InStock

Autor: Gordon V Smith

Jazyk:

Vazba: Pevná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele

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This book is a practical and useful resource for valuing trademarks. The Second Edition of "Trademar...

Informace o knize

Autor

Gordon V Smith

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2013

Stránek

368

EAN

9781118245262

ISBN

1118245261

Enbook ID

01994872

Vydavatel

John Wiley & Sons Inc

Hmotnost

762

Rozměry

255 x 185 x 31

Kompletní popis

This book is a practical and useful resource for valuing trademarks. The Second Edition of "Trademark Valuation" is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition . Considers methods to determine the real value of your trademark and exploit its full potential. Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations. Communicates complex legal and financial concepts, terms, principles, and practices in plain English Discusses GATT, NAFTA, emerging markets, and other international trademark considerations.

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Trademark Valuation, Second Edition - A Tool for Brand Management

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