Trademarks

Name: Trademarks
Brand: PALGRAVE MACMILLAN
SKU: 9780333725887
Price: 1186 CZK
Availability: InStock

Autor: Tom Blackett

Jazyk:

Vazba: Pevná

Vydavatel: PALGRAVE MACMILLAN

Dostupnost: Skladem u dodavatele

Odesíláme za 10-13 dnů

1 186 Kč

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge...

Informace o knize

Autor

Tom Blackett

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

1998

Stránek

142

EAN

9780333725887

ISBN

0333725883

Enbook ID

04598272

Vydavatel

PALGRAVE MACMILLAN

Hmotnost

405

Rozměry

155 x 235 x 15

Kompletní popis

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.

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