Truly Global

Name: Truly Global
Brand: FriesenPress
SKU: 9781460287040
Price: 908 CZK
Availability: InStock

The Theory and Practice of Bringing Your Company to International Markets

Autor: Anna N Schlegel

Jazyk:

Vazba: Pevná

Vydavatel: FriesenPress

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

908 Kč

TODAY'S ECONOMY IS INCREASINGLY BORDERLESS. Every company that seeks to grow beyond its national bou...

Informace o knize

Autor

Anna N Schlegel

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2016

Stránek

120

EAN

9781460287040

ISBN

1460287045

Enbook ID

13785833

Vydavatel

FriesenPress

Hmotnost

314

Rozměry

238 x 289 x 13

Kompletní popis

TODAY'S ECONOMY IS INCREASINGLY BORDERLESS. Every company that seeks to grow beyond its national boundaries needs a globalization team to help develop, translate, adapt, and promote products to international markets. This team is vital to ensuring that customers receive product information and support in their own language in a personalized and seamless way. From a company's website, to product interfaces and documentation, to telephone and online support, providing this culturally specific experience is essential to building a brand across international borders with a solid enterprise approach. Ideal for global corporate leaders, board members, employees, and students, Truly Global provides an insider's look at how large companies move into international markets to successfully deliver their product to customers across different cultures and languages. It covers everything you need to know, to globalize your company from start to finish, including who to recruit as members of a globalization team, how to integrate globalization in each department, and how to use the team's research to build your brand's presence in new markets. This book will help your company succeed in an increasingly competitive global economy, and lay the foundation for your growth from national company to international household brand.

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