TRUSTING MOBILE PAYMENT

HOW THE TRUST-FACTOR FORMS THE MOBILE PAYMENT PROCESS

Autor: Andrea Bauer

Jazyk:

Vazba: Brožovaná

Vydavatel: tredition

Dostupnost: Skladem u dodavatele

Odesíláme za 8-11 dnů

221 Kč

In this book Andrea Bauer examines the apparently simple question of the role of trust in the develo...

Informace o knize

Autor

Andrea Bauer

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2017

Stránek

184

EAN

9783743934238

ISBN

374393423X

Enbook ID

16831429

Vydavatel

tredition

Hmotnost

201

Rozměry

120 x 190 x 11

Kompletní popis

In this book Andrea Bauer examines the apparently simple question of the role of trust in the development and establishment of mobile payment services. The proliferation of new payment instruments was always associated with the condition of trustworthiness. Even if the form of payment has changed constantly in the past (e.g. cowrie shells, stones, coins, paper notes, plastic cards or electronic digits), the demand for trustworthiness was always an essential factor regarding its market acceptance. What trust exactly is, which functions trust has in the use of technical solutions and which aspects and determinants of trust are crucial regarding mobile payment services, Andrea Bauer will analyze in the present work.

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TRUSTING MOBILE PAYMENT

HOW THE TRUST-FACTOR FORMS THE MOBILE PAYMENT PROCESS

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také