Understanding and Profiting from Intellectual Property

Name: Understanding and Profiting from Intellectual Property
Brand: PALGRAVE MACMILLAN
SKU: 9780230300545
Price: 2531 CZK
Availability: InStock

Autor: Deli Yang

Jazyk:

Vazba: Pevná

Vydavatel: PALGRAVE MACMILLAN

Dostupnost: 50 % šance

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This revised edition offers a guide on how to profit from intellectual property (IP), particularly i...

Informace o knize

Autor

Deli Yang

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2012

Stránek

313

EAN

9780230300545

ISBN

0230300545

Enbook ID

01199452

Vydavatel

PALGRAVE MACMILLAN

Hmotnost

542

Rozměry

218 x 145 x 25

Kompletní popis

This revised edition offers a guide on how to profit from intellectual property (IP), particularly in a global business context. It presents the fundamentals, environments, management and strategies of IP with supporting cases and statistics. This volume enables practitioners to devise a plan based on logically adopted strategic and managerial approaches to handle IP across borders and evaluate it in an extensive manner, bearing in mind creation, protection and dissemination. It will also enable IP analysts to assess cross-border IP activities, particularly between the US and China, and will provide other readers, such as educators and students, with a critical understanding of relevant IP theories and practices.

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Understanding and Profiting from Intellectual Property

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