Understanding Audiences

Name: Understanding Audiences
Brand: SAGE Publications Inc
SKU: 9780761963455
Price: 1032 CZK
Availability: InStock

Theory and Method

Autor: Andrew Ruddock

Jazyk:

Vazba: Brožovaná

Vydavatel: SAGE Publications Inc

Dostupnost: Skladem u dodavatele

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1 032 Kč

The history of audience research tells us that the relationship between the media and viewers, reade...

Informace o knize

Autor

Andrew Ruddock

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2000

Stránek

208

EAN

9780761963455

ISBN

0761963456

Enbook ID

04686148

Vydavatel

SAGE Publications Inc

Hmotnost

334

Rozměry

159 x 233 x 12

Kompletní popis

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

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Understanding Audiences

Theory and Method

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také