Kniha Understanding Consumer Financial Behavior W. Fred van Raaij

Understanding Consumer Financial Behavior

Money Management in an Age of Financial Illiteracy

Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Palgrave Macmillan
Dostupnost: Skladem u dodavatele
Odesíláme za 10-18 dnů
1 413
Government policies, marketing campaigns of banks, insurance companies, and other financial institut...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2016
Stránek
285
EAN
9781349713431
Enbook ID
21077015
Vydavatel
Hmotnost
389
Rozměry
148 x 210 x 217

Kompletní popis

Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.

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