Understanding Media Users - From Theory to Practice

Name: Understanding Media Users - From Theory to Practice
Brand: John Wiley and Sons Ltd
SKU: 9781405155663
Price: 2674 CZK
Availability: InStock

Autor: Tony Wilson

Jazyk:

Vazba: Pevná

Vydavatel: John Wiley and Sons Ltd

Dostupnost: Skladem u dodavatele

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2 674 Kč

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active...

Informace o knize

Autor

Tony Wilson

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2008

Stránek

232

EAN

9781405155663

ISBN

1405155663

Enbook ID

04955498

Vydavatel

John Wiley and Sons Ltd

Hmotnost

484

Rozměry

156 x 238 x 20

Kompletní popis

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age

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Understanding Media Users - From Theory to Practice

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