Understanding Service Consumers

Name: Understanding Service Consumers
Brand: World Scientific Publishing Co Inc (USA)
SKU: 9781944659097
Price: 266 CZK
Availability: InStock

Autor: Jochen Wirtz

Jazyk:

Vazba: Brožovaná

Vydavatel: World Scientific Publishing Co Inc (USA)

Dostupnost: Skladem u dodavatele

Odesíláme za 14-21 dnů

266 Kč

In services marketing, it is important to understand why customers behave the way they do. How do t...

Informace o knize

Autor

Jochen Wirtz

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2017

Stránek

EAN

9781944659097

ISBN

1944659099

Enbook ID

19118730

Vydavatel

World Scientific Publishing Co Inc (USA)

Hmotnost

Rozměry

152 x 229 x 3

Kompletní popis

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Understanding Service Consumers

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také