Understanding the Consumer

Name: Understanding the Consumer
Brand: PALGRAVE MACMILLAN
SKU: 9780333660638
Price: 2107 CZK
Availability: InStock

Autor: Statt

Jazyk:

Vazba: Brožovaná

Vydavatel: PALGRAVE MACMILLAN

Dostupnost: Skladem u dodavatele

Odesíláme za 8-11 dnů

2 107 Kč

Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at t...

Informace o knize

Autor

Statt

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

1997

Stránek

352

EAN

9780333660638

ISBN

0333660633

Enbook ID

04450771

Vydavatel

PALGRAVE MACMILLAN

Hmotnost

539

Rozměry

155 x 235 x 18

Kompletní popis

Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.

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Understanding the Consumer

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