Kniha Understanding the Consumer Statt

Understanding the Consumer

Autor: Statt
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: PALGRAVE MACMILLAN
Dostupnost: Skladem u dodavatele
Odesíláme za 8-11 dnů
2 107
Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at t...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
1997
Stránek
352
EAN
9780333660638
ISBN
0333660633
Enbook ID
04450771
Vydavatel
Hmotnost
539
Rozměry
155 x 235 x 18

Kompletní popis

Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.

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