Kniha Understanding the Older Consumer Barrie Gunter

Understanding the Older Consumer

The Grey Market

Autor: Barrie Gunter
Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
1 570
Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
1998
Stránek
188
EAN
9780415186445
ISBN
9780415186445
Enbook ID
06731355
Hmotnost
300
Rozměry
156 x 234 x 14

Kompletní popis

Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.

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