Unpacking Creativity
The Power of Figurative Communication in Advertising
Autor:
Paula Perez Sobrino, Jeannette (University of Birmingham) Littlemore, Samantha (University of Birmingham) Ford
Dostupnost:
Skladem u dodavatele
Odesíláme za 9-15 dnů
3 252
Kč
Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and...
