Kniha Unthinking Harry Beckwith

Unthinking

The Surprising Forces Behind What We Buy

Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: BUSINESS PLUS
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
415
From bestselling author and marketing guru Harry Beckwith, a guide to deciphering what it takes to m...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2013
Stránek
336
EAN
9780446564137
Enbook ID
10995495
Vydavatel
Hmotnost
498
Rozměry
127 x 192 x 25

Kompletní popis

From bestselling author and marketing guru Harry Beckwith, a guide to deciphering what it takes to motivate customers to choose you over all the rest of the competition? What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product?

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