Kniha Using Focus Groups in Research Lia Litosseliti

Using Focus Groups in Research

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 10-18 dnů
1 097
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2003
Stránek
104
EAN
9780826464729
ISBN
0826464726
Enbook ID
04402138
Hmotnost
146
Rozměry
167 x 215 x 6

Kompletní popis

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced>

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