UX Redefined

Name: UX Redefined
Brand: Springer International Publishing AG
SKU: 9783319210612
Price: 1120 CZK
Availability: InStock

Winning and Keeping Customers with Enhanced Usability and User Experience

Autor: Johannes Robier

Jazyk:

Vazba: Pevná

Vydavatel: Springer International Publishing AG

Dostupnost: Skladem u dodavatele

Odesíláme za 10-13 dnů

1 120 Kč

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging...

Informace o knize

Autor

Johannes Robier

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2015

Stránek

121

EAN

9783319210612

ISBN

3319210610

Enbook ID

09361503

Vydavatel

Springer International Publishing AG

Hmotnost

342

Rozměry

245 x 235 x 8

Kompletní popis

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider. Interestingly, they build a sense of trust which is decisive towards their user experience, through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications,. It sets on a psychological perspective in understanding the customers' reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.§§

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UX Redefined

Winning and Keeping Customers with Enhanced Usability and User Experience

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také