Kniha Value Chain Marketing Stephanie Hintze

Value Chain Marketing

A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 10-13 dnů
1 147
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers innovation resis...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2014
Stránek
259
EAN
9783319113753
ISBN
3319113755
Enbook ID
05182502
Hmotnost
5443
Rozměry
155 x 235 x 244

Kompletní popis

Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.

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